Team Profile

Founded in 1964 at the height of the US Civil Rights Movement, The Unity Council works to promote social equity and improve quality of life by building vibrant communities where everyone can work, learn, and thrive. The Unity Council provides Head Start and Early Head Start to young children and families in Oakland.

In 2017, the Early Learning Lab selected The Unity Council as one of four family-serving organizations to take part in its Parent Innovation Institute. The year-long initiative brought together organization staff members with the parents they serve to develop their leadership and innovation skills, improve programs and services, and more closely connect early childhood organizations in Oakland’s Fruitvale neighborhood.

Insights

The Unity Council joined the Parent Innovation Institute knowing that they wanted to move beyond father involvement in their program and increase father engagement with children’s learning experiences. As a first step, they interviewed fathers, mothers, and staff members and conducted observations at their Head Start centers.

This research led the team to better understand the barriers that prevented some fathers from engaging in their child’s early learning. One unexpected insight was that mothers often acted as a “gatekeeper”—defining or limiting the fathers’ interactions and involvement with the children.

Solutions

The Unity Council decided to focus on redesigning their “Day with Daddy” events where fathers and children play and work on creative activities together. Their newly reimagined event incorporated monthly playgroup themes and early learning activities.

To benefit the entire family, the team developed a “Mommy’s Waiting Group” to give mothers time to practice self-care and build community while the fathers were with their children at “Day with Daddy.” The team also created a “Daddy’s Promise”, which fathers signed and kept as a reminder of why they were participating for their child and also served to assure mothers that they were there to partner with them to support their child’s development. They continued to gather parent feedback to improve the whole program.

The Results

The prototype was popular with families and greatly exceeded attendance expectations.

4x as many fathers attended Day with Daddy events than before.

Families reported increased engagement and improved relationships between fathers and their kids.

“I can honestly say that I have changed as a service provider. I have begun to develop closer relationships with the families I work with, and I do my best to collaborate with them to guide the direction in which to navigate the program.”

“Most of all, the process helped me recognize that I am a leader. I have embraced that leadership quality and use it to help support and advocate for the communities I work in and the one I live in.”

“The two parents who participated with us have grown and developed as effective leaders. They had the opportunity to design, develop, and run a program that encourages mothers to support father engagement.”

Connect and Learn

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Learn more about the Parent Innovation Institute

View the Report